Paramount Pictures/Courtesy Everett Collection
update for latest…: Rising higher than expected, Paramount/eOne’s Dungeons and Dragons: Honor Among Thieves took a $71.5 million global bow this weekend; that includes $33 million of 60 offshore markets, which is well above the $25M+ projected before the framework.
Featured markets included United Kingdom (where eOne distributes) at No. 1 with $4.3M; Mexico and Australia at $2.4 million each; and Italy and Spain‘s No. 1 releases at $1.3M and $1.1M, respectively. Also of note, Germany grossed $2 million at No. 3 and Korea he entered the game with a $1.4M start at No. 2.
In Corea, D&D was surpassed by the remnant of Japanese animation suzume. Similarly, Porcelain it was led by that photo which is in its second session there. As we warned before the weekend, there was little reason to put too much trust in China to D&D which, however, has a score of 9.2 from the public on Maoyan. It totaled $5 million this weekend. As we have pointed out, recently there is a problem in China with Hollywood movies. Unless, apparently, the words “James Cameron” appear above the title. Titanic it will launch in a 25th anniversary reissue there starting Monday and will lead the game at local time.
Leaving that aside, D&D has room to breathe with the Easter holidays ahead and as an option for older audiences with Super Mario on deck.
Paramount certainly promoted D&D to the fullest with talent taking part in Italy, the UK and Brazil as early as 2022. A more recent tour included stops in Berlin, Paris, London and Mexico City. International brand partnerships included Carl’s Jr in Australia and Chile, as well as Burger King in Taiwan and Spain, Monteroza in Japan, Bobble Bobble in Italy and Call a Pizza in Germany. UK specialist Craft Brewery Mondo created a limited edition beer called ‘Hither Thither’ which was sold through specialist retail channels and online. La Botanera hot sauce in Mexico was activated with 4.2 million themed bottles on the pack, promoted through digital, radio and television billboards in key cities, as well as print and digital signage in more than 500 supermarkets for a combined total of 65 million impressions.
Keep in mind that France, Brazil and the Middle East are yet to come during April, hopefully helped by swell scores.
In IMAX, the worldwide tally was $5.7 million, including $2 million from abroad.
Meanwhile, holding on strongly since last week, John Wick: Chapter 4 raised an estimate $35 million of 75 markets in the second table. That raises the cume offshore to $122 million for $245 million world.
FURTHER…
